The Jump-start Outbound calling process is a lead generation method that aims to balance efficiency and effectiveness by providing structure, guidance, and resources for inside sales professionals. The process allows for the development of product, company, and industry knowledge to evolve while also contributing to achieving results. The process includes a time-tested outreach cadence that is designed to motivate and reward agents for consistently delivering expected results. It also encourages early qualification or disqualification of prospects and establishes clear next steps.
The Jump-start outbound calling process is diametrically different than traditional telemarketing. It is a more targeted and skills based approach. It begins with using highly qualified data to identify targeted decision-makers. An experienced, skilled calling agent reaches out with a specific message or offer that will peek interest or curiosity relevant to the individual being called.
This is different from traditional telemarketing which often involves making mass calls to a vast list of poorly qualified data. The calling agents are typically inexperienced, foreign speaking or/and use aggressive and manipulative techniques.
Jump-start outbound calling is more likely to result in successful conversions because it targets individuals who are more likely to be interested in the product or service being offered while maintaining a high level of professionalism.
