Strategic outbound callers, like actors, often use a technique called naturalizing.

Dana Abramson
When making outbound calls, using a script or written messaging can be an essential tool to help you stay on track and ensure that you communicate your message effectively. A well-crafted script can help you stay focused on your goals, ensure that you cover all key points, and provide a consistent message across all interactions. However, reading from a script can often make the conversation sound robotic and insincere, which can ultimately turn off prospects. To combat this, strategic outbound callers, like actors, often use a technique called naturalizing, which involves making the script sound like a natural conversation. I'll share some tips on how to naturalize a calling script and make it sound like you are not reading from it.

Step 1: Know Your Script
The first step to naturalizing a  script is to become intimately familiar with it. This means reading through the script multiple times and memorizing key phrases and talking points. By doing this, you can focus on delivering the script in a more conversational tone, rather than simply reading from it.

Step 2: Speak Slowly and Clearly
When reading from a script, it can be tempting to rush through the words in an effort to get through the conversation as quickly as possible. However, this can make the conversation sound unnatural and may cause customers to tune out. Instead, speak slowly and clearly, giving each word the attention it deserves. This will not only help you sound more natural but also allow customers to understand you better.

Step 3: Use Pauses and Inflection
One of the biggest challenges of reading from a script is making it sound like a natural conversation. To do this, it’s important to use pauses and inflection to emphasize certain words and phrases. This will make the conversation sound more like a natural conversation and help you connect with customers on a more personal level.

Step 4: Customize Your Delivery
While it’s important to stick to the script, you can also customize your delivery to make it sound more natural. This might involve using your own words or phrases, or tailoring the script to the specific needs and interests of the customer. By doing this, you can show customers that you are listening to them and truly care about their needs.

Step 5: Practice, Practice, Practice
Finally, the key to naturalizing a script is practice. The more you practice delivering the script in a natural tone, the more comfortable and confident you will become. This will allow you to focus on connecting with customers and building a relationship, rather than simply reading from a script.

Naturalizing a script is all about making the conversation sound like a natural conversation. By becoming familiar with the script, speaking slowly and clearly, using pauses and inflection, customizing your delivery, and practicing, you can deliver a compelling and effective message that resonates with customers. So the next time you pick up the phone to make a call, remember to naturalize your script and connect with the other person on a more personal level.

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